Why latex?

Latex inks are a game changer in the printing industry. The technology meets the needs of a broad range of applications requiring high quality, flexible, outdoor and indoor displays; making it ideal for wide and super-wide applications including event banners, transit signage, and outdoor applications such as high-quality indoor signage. What's more, given HP’s innovative aqueous-dispersed polymer (“Latex”) technology, the water-based formulations of HP Latex Inks reduce the impact of printing on the environment.

Odourless prints resulting from using latex ink gives a competitive edge for graphics that will be used in applications such as food stores, restaurants, fitness centers, medical facilities, and anywhere else where print odours might be a concern. The environmental benefits of HP’s Latex inks and HP’s recycling services allow us to position ourselves as "green" printer among the industry.